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Thanks for your interest in the GS GoMobi Redirector plugin for WordPress.
If you have a goMobi mobile website and a full-size WordPress website then this plugin will detect mobile visitors to your WordPress site and automatically redirect them to your goMobi site.

Latest Version

[edit] This plugin is now available via the official WordPress Plugin Directory.

The latest release version is v1.0 packaged as gs-gomobi-redirector.zip [MD5:f21cde1d22a02a46d155d028a4a9001a]
You can manually install by unzipping this file into the wp-content/plugins directory of your WordPress website OR you can upload and install it via the WP dashboard Plugins panel (Add New / Upload)

Introduction

We were pleased to see goMobi 1.7 introduce a WordPress plugin option to their mobile-redirection tools. Upon closer inspection of the plugin we note that it uses the Javascript redirection method which is the least-preferred option. A server-side redirect mechanism is the preferred option. In the case of WordPress this is PHP based.

As a number of our goMobi customers use WordPress for their full-size websites we elected to build a WordPress plugin based on the official PHP redirect code generated by the goMobi Site Builder tool.

We have released this plugin as a open-source solution for the goMobi community.

Support

This plugin is supported on a best effort basis. This plugin is in daily use on our own website along with our customer sites so we are eating our own dogfood so to speak. Any issues we find will be fixed and the plugin updated.

You probably chose WordPress because of it’s flexibility and extensibility. Much of this flexibility is enabled via plugins. Sometimes plugins dont’ play nicely together.  If you experience issues with this plugin, give us some detail of the problem you are seeing and we’ll try to help. Your feedback will help improve the plugin over time.

BeerWare

Creation and ongoing support of this plugin requires time and skill. If you find this plugin helps you achieve the goal for your website then please consider buying us a beer via the following link.


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Thanks for your support.

Last week I read a idealog Magazine blog post entitled Meet NZ’s most valuable brands which was based on the 2012 Brand Finance Global 500 report.

I thought it would be interesting to see how many of these top brands cater for the Mobile Internet user by providing a mobile-optimised website or landing-page (see methodology below)

NZ's Most Valuable Brands

RankBrandMobile Friendly?
1Telecom NZno
2National Bankno
3Air New Zealandno
4Fisher and Paykelno
5Contact Energyno
6Bank of New ZealandYES
7SKYno
8ASB BankYES
9SKYCITYno
10Warehouse Groupno

Only 20% of New Zealand’s ten top brands deliver a mobile friendly experience on first visit. Now lets take the top ten Global brands and see how they compare?

Top 10 Global Brands

RankBrandMobile Friendly?
1Appleno
2GoogleYES
3Microsoftno
4IBMno
5WalmartYES
6SamsungYES
7General Electricno
8Coca ColaYES
9Vodafone [UK]YES
10AmazonYES

We see that 60% of the worlds top 10 brands cater for Mobile Internet users.

Why are New Zealand brands trailing behind in delivering a good web experience for mobile users?

Is Mobile Important?

Yes! Customers Are Mobile. They use internet-connected mobile/smartphone devices to find products and services located nearby. If they read your advertisement in a newspaper or magazine over their morning coffee, they aren’t about to run to the nearest desktop PC to type in your URL. They are far more likely to do it then and there on a smartphone.

Internet content is increasingly consumed on mobile devices (smartphones, tablets etc). Estimates vary  but between 7% and 15% of content is viewed using a mobile device and this is set to increase significantly over time.

In early 2011 Google hosted Think Mobile – a gathering of top marketing executives, industry visionaries and agency leaders for an  event on all things mobile. The catch cry for this event was It’s Not Too Late To Be Early. The key points from this event are summarised as follows:

Build a Mobile-specific WebsiteBe prepared to let go of your desktop content.
Build something and get it out there.
Don't spend forever doing it.
Build Localone-third of mobile searches have "local intent"
Make it PersonalHarness the personal aspects of mobile.
Track IndependentlyTrack activity on your mobile site separately from your desktop website.
IterateTweak the site as you learn how people use it

When I watch my teenage children use mobile technology, I see your future customers. And they have a very low tolerance for bad web experiences. If it takes too long for your web content to load, or they need to hunt, pan and zoom around your desktop website to find basic information, then they will just move on.

Businesses without a mobile-friendly web presence will lose customers because of this.

What are we doing about it?

At GeekStuff we are passionate about mobile technology and committed to helping business get onto the mobile web.

We chose goMobi as the preferred solution for our clients. goMobi is a out-of-the-box mobile website solution for businesses of all sizes. It allows the client to choose from a number of pre-defined page types which are then styled with the clients color scheme and logo. This is achieved via a point-and-click browser-based site designer. goMobi is a fast, easy and affordable way to establish a mobile-web presence for your business right now.

To discuss mobile web options for Your Business  Give us a call or message us via our Contact form

 References

Methodology

In gathering the above statistics I thought about how the average mobile user finds information about a company or a product. They are likely to use the Search function built into their mobile device. Using a iPhone (IOS) I followed the these steps for each brand:

  • Type the brand name from the table directly into the Google search field in Mobile Safari
  • Chose the first link in the returned search results
  • Determine if the landing page is mobile-friendly

While some of the brands do have mobile pages, usually as a m.domain.com or domain.com/mobile  or similar address, if the average mobile user relying on search is not directed automatically to these pages then their experience is not mobile-friendly.

Credits

Google – Think Mobile – Presentation Summary page
The Time for Mobile is Now by Jason Spero, Google (PDF file, 8.5 MB)
10 Mobile Trends by Mary Meeker and Matt Murphy, Kleiner Perkins (PDF file, 2.7 MB)